Bobo Choses #thehappysads

Once upon a time there was a children's clothing brand that spoke the language which kids speak...

Bobo Choses was born in 2008 with the idea of creating an independent brand that could capture the magical, passionate look and language of children. Since their first collection launching in 2009, the brand's growth has been constant and their locally-made garments can be found in the most prestigious stores in more than thirty countries.  Bobo is a fifteen people team that works passionately to create innovative and fun worlds for children. The creative department is led by Adriana Esperalba, founder and CEO of the company.  Bobo Choses HQ occupies an old toy factory in Mataró, by the Mediterranean Sea, about thirty miles from the city of Barcelona.

Introducing, #bobochosesthehappysads

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Bobo Choses is glad to present the fanciest music band ever. They sing about children and their roller coaster-like feelings spinning round and round, up and down; they play both right and wrong; they act like always never; they listen to sad songs and change just like the weather... They are The Happysads! 

The AW ‘18-19 clothing collection, The Happysads is inspired by kids and their way of expressing contradictory emotions. They might have hard times identifying their feelings; they might not even know what to name them. Instead, they express themselves by throwing temper tantrums or having meltdowns... 

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Each collection tells a story that is also published as a children’s book, making their clothes special and meaningful... Their Autumn/Winter 2018 collection is no different!

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"We love books and their magic. Our collectable books tell the stories behind each collection. Our illustrated book The Happysads is our seventh release, and it was the source of inspiration and starting point for Autumn-Winter 2018/19." - Bobo Choses

We are incredibly proud to be the only Birmingham, UK based stockist for Bobo Choses. So if this collection is a little bit of what you fancy, pop into our Ethel Street store, or alternatively, find the whole collection online at