New Designer: BOY London

BOY London is one of the most iconic English brands in the fashion industry. Distinctively known for its black and white colours and bold logos, it’s hard to miss for all the right reasons. In the '80s it was endorsed by the likes of Madonna, Boy George and the amazing Andy Warhol. The brand which represented punks and new romantics decades ago has transformed itself into an urban streetwear, attracting the likes of Rihanna, Jessie J to the hipster crowd today.

Emulating the adult’s collection, BOY London’s children’s range packs the same characteristics, design and style. Brand new to Cloudo Kids, the BOY London Children's Autumn & Winter 2017 collection is available here.