New Designer: DOOBOO

Yet another new brand to arrive at Cloudo Kids this Spring/Summer season is DOOBOO. 

Founded by Sooyoun in August 2010, the brand is established with strong ethical morals when realising the process of manufacturing just a white t-shirt can drastically pollute the soil, air and water around us. She states on her website 'not only do we wear simple white t-shirts everyday but so do our children' and from this realisation she decided to start making clothes that were healthy for children. Her inspiration stems from constantly creating since a young age - from drawing and painting to knitting and crocheting. She then began creating clothes for her daughters and that is how DOOBOO came into the world.

DOOBOO clothes are the pure state of nature, made from eco-friendly organic cotton, linen and modal. The cottons are cultivated under 100% eco-friendly methods from non-chemical contained soil., with any harmful process to the human body being excluded.

For their Spring/Summer 2017 collection named 'Golden Afternoon', they have taken inspiration from all of the little things that make warm weather so great: soft winds; budding flowers; dainty tea parties with sweet treats and even sweeter friends. The collection features an assortment of fresh fabrics including a new soft and stretchy bamboo blend.

We are incredibly excited to stock this beautiful brand at Cloudo Kids this season! Here is a selection of some of the pieces from the Spring/Summer 17 collection. Click on each item to be taken directly to the page.

Love, Cloudo Kids x